Friday, 1 August 2014

Pavement United Brands!

So it just so happens we have a friend who has just opened a tween clothing company called Pavement. www.pavementbrands.com  (why won't it link to the web page!)

He has managed several successful businesses in the past (gumboots, happy lab, smiggle...just to name a few) and when we told him about Olivia on The Voice- kids he said he would sponsor her!!

It was free clothing for us and free marketing for him so a win/ win!! At first I thought 'this will be fun,' but once I came to the head office and saw all the outfits lined up on the wall, Olivia felt like a movie star. They had a full table of head pieces, accessories, shoes, and if anything didn't fit they would run downstairs to the warehouse and grab another size. We would take pictures of each outfit and email them to wardrobe at The Voice-kids  and then hey would pick what we wore from Pavement.

Pavement realized that The Voice-kids ultimately has the final say, so we didn't feel bad if The Voice-kids picked something else. All of Olivia's casual on-camera outfits ended up being from pavement (from head to toe- hair all her headbands-accessories, clothes and shoes). What I liked best about working with pavement was that it was our choice. Olivia liked some clothes and didn't like others, and ultimately got to pick out a couple free outfits that she liked. On top of it, if I needed anything last minute, they had shops all over Australia and someone would run the goods over to Fox Studios. 

Below are some of my favorites, but there were so many I don't even know where to start!
Here was Olivia's blind audition outfit!
Here is the outfit Mary wore during Olivia's blind audition 
Olivia ended up wearing this fury vest (above) and these shoes (below) for her battle round.
Here is the outfit Mary wore during Olivia's battle round (which ended up not being shown on camera) and the outfit below is what Olivia wore during her training session with Delta during her battle round.
Since Olivia wore their clothes on TV they followed up by offering to feature her on their web page with a few other Voice Kids that we also hooked up with Pavement. It has been incredible and I can't believe all the support we have gotten from people just coming out of the wood work for her! We love you pavement!

Here are some blog posts by pavement about Olivia:
https://www.pavementbrands.com/blog/performing-tv-and-starring-les-miserables
https://www.pavementbrands.com/blog/we-heart-olivia
https://www.pavementbrands.com/blog/go-olivia-sienna-sebastian

and an email I had a friend show me in on her phone- I was like "send that to me!"
We heart pavement!

2 comments:

Harry and Suzanne said...

Pavement knows a good person when they see her, because Olivia's sweet personality shows through. So glad Mary got included to wear some of those outfits. Thanks for sharing all this "fun" stuff.

The Francis Family said...

She's such a cutie! That sounds like an awesome set up!